Consumers often rationalize their purchase of a new product with a statement such as "I bought it because it was on sale 15% off the original price." What ate the prospects that this type of customer will become a loyal consumer to this product? What must happen in order for such customers to become loyal to the product and hopefully the brand?
Consumers often rationalize their purchase of a new product with a statement such as "I bought it because it was on sale 15% off the original price." What ate the prospects that this type of customer will become a loyal consumer to this product? What must happen in order for such customers to become loyal to the product and hopefully the brand?
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
Related questions
Question
Consumers often rationalize their purchase of a new product with a statement such as "I bought it because it was on sale 15% off the original price." What ate the prospects that this type of customer will become a loyal consumer to this product? What must happen in order for such customers to become loyal to the product and hopefully the brand?
Expert Solution
![](/static/compass_v2/shared-icons/check-mark.png)
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
![Blurred answer](/static/compass_v2/solution-images/blurred-answer.jpg)