arket today. It can be a new invention or an innovation to an existing item that does not currently exist. Identify some of the features of your product with respect to each type of utility (at least 2 per utility where applicable), including each of the major components of form utility. Depending on your product, some of the major types of form utility may not apply and that is perfectly fine. Be sure to indicate why they do not apply if that is the case. PRODUCT DESCRIPTION TYP
arket today. It can be a new invention or an innovation to an existing item that does not currently exist. Identify some of the features of your product with respect to each type of utility (at least 2 per utility where applicable), including each of the major components of form utility. Depending on your product, some of the major types of form utility may not apply and that is perfectly fine. Be sure to indicate why they do not apply if that is the case. PRODUCT DESCRIPTION TYP
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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On your own, develop a product that you think would sell on the consumer market today. It can be a new invention or an innovation to an existing item that does not currently exist. Identify some of the features of your product with respect to each type of utility (at least 2 per utility where applicable), including each of the major components of form utility. Depending on your product, some of the major types of form utility may not apply and that is perfectly fine. Be sure to indicate why they do not apply if that is the case. PRODUCT DESCRIPTION TYPE OF UTILITY PRODCUT/SERVICE FEATURES FORM MATERIAL SCENT FLAVOUR COLOUR DESIGN PACKAGING PLACE , INFORMATION, TIME , POSSESSION
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