What product do you want to produce as a product manager?   What are the product’s benefits? What are the key features that supports the benefits? What does the brand represent to your customer?

Q: In relations to the different GENERATIONS, which GENERATION is more likely to integrate with other C...

A: In the given MCQ, we are given a scenario In relations to the different Generation, we need to deter...

Q: How a newspaper engages in Marketing?

A: Newspapers (and most other kinds of traditional media) charge companies for advertising space. Newsp...

Q: Explain the intended goals and outcomes of intercultural communication.

A: Intercultural communication means communication done between two different groups practicing differe...

Q: What can nonstore retailers offer their customers that in-store retailers cannot?

A: Retailing is a process by which the company tries to reach its customers as much as possible. There ...

Q: You are required to develop a brief marketing plan for a Shampoo product, that you will launch in yo...

A: Since you have posted a question with multiple sub-parts, we will solve first three subparts for you...

Q: Differentiate Skimming Price Strategy and Penetration Pricing Strategy.

A: Pricing strategy is a component of the marketing mix strategies that helps the companies to appropri...

Q: Define media selection?

A: The process of selecting the foremost appropriate media for such an ad campaign is known as advertis...

Q: Who are the company or brand that practice market skimming? And profile the early adopters who are w...

A: Price skimming, also known as skim pricing, is a pricing strategy in which a firm charges a high ini...

Q: 1. What are your initial impressions of Willy and Linda? Give support from the text. 2. What conflic...

A: Before we move on to answer the given questions, let us know in brief about what is "Death of a Sale...

Q: Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop a...

A: Let us approach answering each question stepwise, first with the advantages and disadvantages of bot...

Q: The table shows the cost of a fixed basket of goods that a typical urban consumer would buy in the e...

A: CPI stands for consumer price index and measures the ongoing change of the costs of goods and servic...

Q: Define the term Personal selling?

A: Marketing function is useful for both internal and external business activities. Internally producti...

Q: Explain the term Promotion?

A: Promotion mix helps in increasing the purchase and encouraging the repeat purchase which in turn, in...

Q: ccording CCO

A: Non verbal communication is the process or technique bof communication in which no words, speaking a...

Q: After a financial crisis hits the country of Cinfuria, 2 million people become unemployed. If 65 mil...

A: When the financial crisis hits the country several people become unemployed and it effects the econo...

Q: Why is it important to know your purpose, know your audience, organize your ideas and follow basic c...

A: Communication takes place in one way or two communications. The communications are majorly carried o...

Q: Select 3 correct answer(s) Question 4 options:   It is the form of communication   Advertising is a ...

A: The advertising is all about the strategies of marketing regarding a product or services and the adv...

Q: Dana lives in a small town in a remote section of his state and has spotty Internet access at home. ...

A: Yes, there are several ways to overcome the obstacle he faces in different ways :- 1. If he found sp...

Q: What is the appeal in the campaign?

A: Advertising is one of the promotional tool that is generally in paid form.  The payment is given for...

Q: What constitutes an excellent service in the hotel industry? When do we say the service rendered by ...

A: Hotel Industries are one of the constituents of Hospitality Industry, and their relevance and servic...

Q: Define Publicity?

A: Marketing mix involves four aspects - product, price, place and promotion. the promotion means diffe...

Q: Fulfillment relies most on which of the following?     a. asset valuation     b. asset inventory ...

A: To select the correct answer on which the fulfillment relies the most, we need to explain all the gi...

Q: Devise the marketing strategy for an airline looking to aggressively acquire customers as Covid-19 r...

A: Customer acquisition is the first step in the customer funnel and can be explained as the activity o...

Q: List down four opportunities in your locality and discuss what method of generating ideas will you u...

A: to find a suitable opportunity, Do consider the following points in research as i am unaware of your...

Q: Describe any two product design methods.

A: Before we move on to describing two product design methods, let us first know in brief about the pro...

Q: Selling a product 'a high-tech ballpen' (IN THE PATTERN OF DEVELOPMENT "PERSUASION"

A: In the pattern of development "persuasion", the prospective buyer of the product has to be persuaded...

Q: You have top-secret files that you need to protect what are the techniques that you need to follow w...

A: Data is the new age gold. With the right data and it's right ethical use people can monetize them ef...

Q: Define Decoding?

A: Decoding is the process of translating code to plain text or another format that may be used in foll...

Q: which of the following describes a situation when a salesperson should make an offer conditional upo...

A: The salesperson of a company plays the most significant role in the marketing and selling process as...

Q: What is power ? Define it

A: We may define power as the rate of performing work; it is the amount of work done in a given amount ...

Q: Describe the FIVE (5) components or elements of the promotional mix. Illustrate with examples.

A: Marketing and promotion go hand in hand. Marketing helps the company to create customers by exchangi...

Q: CASE 1 Ethics in Business: A Perspective Malaysia held its 13th general election on 5 May 2013. The ...

A: Ethics means to decide and determine between right and wrong thus business ethics concerns itself wi...

Q: Define NATURE OF THE MARKET?

A: In the markets, the buyers buy goods, and services, while the sellers sell them. This a place where ...

Q: design the customer service experience for a customised luxury clothing boutique.

A: In service industry living upto the customer expectation is of extreme importance. The firms are sup...

Q: Describe the promotional mix and the uniqueness of each component.

A: A promotional mix is a marketing strategy that combines several marketing approaches such as adverti...

Q: You work as a marketing research manager for a major New York City bank. Management would like to kn...

A: A marketing research is to be done on the public of New York City Bank to understand the different b...

Q: Give at least 3 reasons why; A company may decide to become a global player.

A: In general, businesses go worldwide to expand or grow their activities. Earning more income, contend...

Q: Decide on the objectove of your SWOT analysis Research your business, indidtry and market. List your...

A: Before we perform a detailed SWOT Analysis, let us know in brief what this analysis is all about, SW...

Q: In hindsight, what are the some of the key learnings from the Pepsi Refresh project that can guide I...

A: In the given case study  we are provided with a piece of information about PepsiCo, who shifts the g...

Q: How might adoption of the marketing concept benefit afirm? How might it benefit the firm’s customers...

A: The marketing idea is centered on providing value to clients (whether they are businesses or consume...

Q: How does the AMA define a "brand"? Of the objectives that a good brand hopes to achieve, which one w...

A: How does the AMA define a "brand? The American Marketing Association (AMA) defines a brand as a "nam...

Q: Explain the roles of public relations in the success of the American Express company?

A: Information Public relations (PR) is a set of methods and procedures for controlling how personally ...

Q: In a company that makes soaps, how can you look for a direct distribution channel?

A: Direct distribution channel means that the seller directly contact with the customers and delivers t...

Q: D-G

A: Disclaimer: Since you have posted a question with multiple sub-parts, so we will solve first three s...

Q: Cite an instances that will prove that experimental is accurate, and reliable research methodology

A: Research is a process of gathering information and analyzing the same to find solutions to research ...

Q: Describe the process of developing generic products and how it might alter the technology-driven pro...

A: The process of developing a generic product requires lot of research and analysis of the market and ...

Q: Name and describe the three types of off-price retailers.

A: Retailers are the part of chain of command and works as intermediaries to sell goods to customers. R...

Q: Sharding's advantages and disadvantages should be discussed.

A:

Q: What is the role of entrepreneurship in economic growth?

A: Entrepreneurs generate job prospects not only for themselves, but also for others. Entrepreneurial a...

Q: Give 5 each of SWOT Analysis (STRENGTH, WEAKNESSES, OPPORTUNITIES, THREATS) for Hardware business Sh...

A: SWOT-analysis helps to gain a particular knowledge of what a business has good or what it is bad at ...