Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ideal vs Current Product Positioning
Ideal
Current
Target Customer
Statement of need or
opportunity
Product Name
Product Category
Key benefits/reasons
to buy
Where are you now? What's the difference? Break down the positioning statement
into its component parts and compare each part. Are you addressing the wrong
customer? Does the customer not understand the product benefits as well as they
should? The list goes on.
What I Have Learned
Transcribed Image Text:Ideal vs Current Product Positioning Ideal Current Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on. What I Have Learned
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