The purpose of this miniproject is to increase your understand- ing of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for. • New or used car • Spring break vacation Apartment • Computer or smart phone Postpurchase Evaluation If this is a product you have actually purchased, explain the reasoning behind your current satisfaction or dissatisfaction with the product. If not, develop several reasons you might be satisfied or dissatisfied with the product.
The purpose of this miniproject is to increase your understand- ing of the process that consumers go through when making a purchase decision. First, select one of the following products (or some other product of your choice) that now, or in the future, you might be in the market for. • New or used car • Spring break vacation Apartment • Computer or smart phone Postpurchase Evaluation If this is a product you have actually purchased, explain the reasoning behind your current satisfaction or dissatisfaction with the product. If not, develop several reasons you might be satisfied or dissatisfied with the product.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:The purpose of this miniproject is to increase your understand-
ing of the process that consumers go through when making a
purchase decision. First, select one of the following products
(or some other product of your choice) that now, or in the
future, you might be in the market for.
• New or used car
• Spring break vacation
Apartment
• Computer or smart phone
Transcribed Image Text:Postpurchase Evaluation If this is a product you have
actually purchased, explain the reasoning behind your
current satisfaction or dissatisfaction with the product.
If not, develop several reasons you might be satisfied or
dissatisfied with the product.
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