Compare the purchasing decision of the final consumer and industrial consumer, in terms of the criteriamentioned in the following table.Comparison standardThe purchase decisionTOfinal For the industrialconsumerconsumerTruck to transport goodsThe aim of the purchaseMake decision

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Answered: Compare the purchasing decision of the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Compare the purchasing decision of the final consumer and industrial consumer, in terms of the criteria mentioned in the following table. Comparison standard The purchase decision TO final For the industrial consumer consumer Truck to transport goods The aim of the purchase Make decision