In the context of a buying process, which of the following statements is true of satisficers​   Question 28 options:   a)  ​They select the best supplier who satisfies their product and delivery requirements   b)  ​They study numerous proposals carefully before selecting one.   c)  ​They contact new and unfamiliar suppliers when they need to purchase a product   d)  They contact familiar suppliers and place orders with the first one that fulfills their requirements​

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Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.