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What value(s) is/are promised in the value proposition in Fig. 3.1?

What value(s) is/are promised in the value proposition in Fig. 3.1?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What value(s) is/are promised in the value proposition in Fig. 3.1?

by Tom Fishburne NO, THANKS, I'LL STICK WITH THE PRIVATE LABEL BISCUITS TOM FISHBURN E.com BRAND CAMP THE VALUE PROPOSITION AND IF YOU BUY OUR BRAND NOW, NOT ONLY IS IT HALF-PRICE, BUT OUR MASCOT WILL SERENADE YOU IN THE AISLE AND OUR CEO WILL PERSONALLY BAG YOUR GROCERIES AND CARRY THEM TO YOUR CAR GOOD VALUE Ⓒ2009 Figure 3.1: An example of a value proposition (Adapted from [1]
Transcribed Image Text:by Tom Fishburne NO, THANKS, I'LL STICK WITH THE PRIVATE LABEL BISCUITS TOM FISHBURN E.com BRAND CAMP THE VALUE PROPOSITION AND IF YOU BUY OUR BRAND NOW, NOT ONLY IS IT HALF-PRICE, BUT OUR MASCOT WILL SERENADE YOU IN THE AISLE AND OUR CEO WILL PERSONALLY BAG YOUR GROCERIES AND CARRY THEM TO YOUR CAR GOOD VALUE Ⓒ2009 Figure 3.1: An example of a value proposition (Adapted from [1]
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