Answered: What is m-commerce?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is m-commerce?

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Goods and services are produced as per the requirements of the consumers in order to gain profit and customer satisfaction at the same time.

Customers feel valuable when the goods and services are produced to match their needs and wants and this feeling drives them to be loyal to the company.

Goods and services are sold to the customers through various mediums or channels like physical stores, online stores, etc.

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