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Imagine you are a salesperson in an electronics store. A customer has just told you they need a new computer. You have a dozens of options you can show the customer, but you don't want to waste their time. To show them the choices that best fit their needs, you need to determine their motive for buying a new one. 1. What are three questions you can ask the customer to help determine their buying motive? 2. Put yourself in the customer's shoes. How could you answer those three questions? 3. Based on the answers to the questions, what motive does the customer have for buying the computer? Explain your answer. Be sure to number your responses 1 to 3 to show which questions they answer

Imagine you are a salesperson in an electronics store. A customer has just told you they need a new computer. You have a dozens of options you can show the customer, but you don't want to waste their time. To show them the choices that best fit their needs, you need to determine their motive for buying a new one. 1. What are three questions you can ask the customer to help determine their buying motive? 2. Put yourself in the customer's shoes. How could you answer those three questions? 3. Based on the answers to the questions, what motive does the customer have for buying the computer? Explain your answer. Be sure to number your responses 1 to 3 to show which questions they answer

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine you are a salesperson in an electronics store. A customer has just told you they need a new computer. You have a dozens of options you can show the customer, but you don't want to waste their time. To show them the choices that best fit their needs, you need to determine their motive for buying a new one. 1. What are three questions you can ask the customer to help determine their buying motive? 2. Put yourself in the customer's shoes. How could you answer those three questions? 3. Based on the answers to the questions, what motive does the customer have for buying the computer? Explain your answer. Be sure to number your responses 1 to 3 to show which questions they answer.
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