you are a consumer planning to buy a computer. You are considering either an Apple or an HP laptop. List 3 features that are important to you when you decide which is the best computer for you. How do you go about making your choice? What incentives could the producer offer you to influence your final decision?

Q: In your own words, explain economic needs and how they relate to the economic-buyer model of…

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Q: following extract and then answer the question below Assume you are the marketing manager of Kgoro…

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Q: Discuss factors that influence food choices. Many factors—psychological, physical, social, and…

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Q: how does break-even analysis act as a decision-making tool for business? elaborate

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Q: Write the eight steps taken for the Make-or-Buy Decision?

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Q: Upon launch of the new product, it will go through the diffusion process. Using a sketch, describe…

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Q: Suppose you are a marketing manager at a food company. Your CEO asks you to implement marketing…

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Q: As a manager of a large clothing company, you are considering opening a new store in another parish…

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Q: Suppose you want to promote a line of costume jewelry to upper-middle class teenaged girls. What…

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Q: How do consumers make decisions? Discuss. In your answer incorporate one of the following theories;…

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Q: Discuss how the  characteristics of adoption will affect the success of this new product.

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Q: In this module, the product life cycle was defined as a concept that explains how products go…

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Q: Please read below scenario in which a consumer explains how she made purchasing decision for a car.…

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Q: What are the problems in relation to impulse buying behavior of consumers. How does impulse buying…

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Q: escribe the process your company went through in the development of the new product

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Q: Please rate each of the four quadrants according with are lowest, medium and highest risk.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.