what are some questions a company/business would ask their executives CEOS, CFOs, Customer Experience and Service Executives, Chief Marketing Officers, Sales and Business Development Executives, Product Development Executives to persuade them to improve their marketing analytics?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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what are some questions a company/business would ask their executives CEOS, CFOs, Customer Experience and Service Executives, Chief Marketing Officers, Sales and Business Development Executives, Product Development Executives to persuade them to improve their marketing analytics?

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Step 1: Definition of Marketing Analytics

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MARKETING ANALYTICS:

In order to calculate the return on investment (ROI) of marketing initiatives and spot areas for development, marketing analytics is the practise of managing and evaluating metric data. You may evaluate the effectiveness of: Calls-to-action (CTAs) using marketing analytics.


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