CHOSEN RESTAURANT: MCDONALD’s With the discussion on the Four P's of Marketing, tasks are the following:1. Select a restaurant and one of its major products. This can be a fast food restaurant anda product of your group's choice. Once you have chosen a restaurant and a particularproduct, determine the marketing mix of that product you intend to buy. Use the following asyour guide:THE PRODUCT: (Describe its characteristics. Service can be included based onhow you assess it.)THE PRICE: (Take note of the price of that product and consider its competitors.Write them down.)THE PLACE: (Research why do you think that their establishment is located inthat area.)THE PROMOTION: (Determine what promotional efforts have been used by thecompany to market the product)3. Compare and write down the results of your study to their competitor/s.4. Draw conclusions about their similarities and differences.

Introduction McDonalds is one of the world's number one fast-food restaurant. It has approximately…

Answered: With the discussion on the Four P's of…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter13: Services Marketing

Section: Chapter Questions

Problem 1DYMP

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