Provide the following analysis: 1) an analysis of the target audience; 2) your purpose in writing; 3) the product/channel you chose and why. Explain what kinds of visuals you might use in this sort of document. Then, also write the complete message. Scenario You are an Assistant of a local tech company -Tangley Academy. It seems that one staff member is taking orders for her handmade pot holders and always has samples on display in the office. There is even a staff Facebook page; people are always on there, discussing their iphones or selling used electronics. In fact, a staff member is running a photography business out of their cubicle. Even if the workplace is relaxed, all this buying and selling seems to be a distraction and a problem that is even causing conflicts over money and services that are not work-related. You want to convince your co-workers that the use of the workplace for home-based businesses has to be changed. You want to suggest that the other "business ventures" have to be conducted off work property or outside business hours, although you could dedicate a bulletin board to ads from staff. The attitude to your message will be negative. You can write here or attach a Word document. Please stay off the Internet. Do your own writing.
Provide the following analysis: 1) an analysis of the target audience; 2) your purpose in writing; 3) the product/channel you chose and why. Explain what kinds of visuals you might use in this sort of document. Then, also write the complete message. Scenario You are an Assistant of a local tech company -Tangley Academy. It seems that one staff member is taking orders for her handmade pot holders and always has samples on display in the office. There is even a staff Facebook page; people are always on there, discussing their iphones or selling used electronics. In fact, a staff member is running a photography business out of their cubicle. Even if the workplace is relaxed, all this buying and selling seems to be a distraction and a problem that is even causing conflicts over money and services that are not work-related. You want to convince your co-workers that the use of the workplace for home-based businesses has to be changed. You want to suggest that the other "business ventures" have to be conducted off work property or outside business hours, although you could dedicate a bulletin board to ads from staff. The attitude to your message will be negative. You can write here or attach a Word document. Please stay off the Internet. Do your own writing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:Provide the following analysis: 1) an analysis of the target audience; 2) your purpose in
writing; 3) the product/channel you chose and why. Explain what kinds of visuals you
might use in this sort of document. Then, also write the complete message.
Scenario
You are an Assistant of a local tech company -Tangley Academy. It seems that one
staff member is taking orders for her handmade pot holders and always has samples
on display in the office. There is even a staff Facebook page; people are always on
there, discussing their iphones or selling used electronics. In fact, a staff member is
running a photography business out of their cubicle.
Even if the workplace is relaxed, all this buying and selling seems to be a distraction
and a problem that is even causing conflicts over money and services that are not
work-related.
You want to convince your co-workers that the use of the workplace for home-based
businesses has to be changed. You want to suggest that the other "business ventures"
have to be conducted off work property or outside business hours, although you
could dedicate a bulletin board to ads from staff. The attitude to your message will
be negative.
You can write here or attach a Word document. Please stay off the Internet. Do your
own writing.
Expert Solution
Step 1 Introduction
The above case is a case of internal marketing strategies to be framed by the organisation to convince the employees working in it performing their operations from a specific office location.
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