salespeople are making sales calls on prospects to sell multi-function video cell phones for the company’s customer service people. As a sales manager you are aware one of your phones’ features is not nearly as good as that of competitors. So you’re wondering whether you should not inform your sales team that they should skip that feature in their sales presentation … and especially the demonstration.
salespeople are making sales calls on prospects to sell multi-function video cell phones for the company’s customer service people. As a sales manager you are aware one of your phones’ features is not nearly as good as that of competitors. So you’re wondering whether you should not inform your sales team that they should skip that feature in their sales presentation … and especially the demonstration.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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salespeople are making sales calls on prospects to sell multi-function video cell phones for the company’s customer service people. As a sales manager you are aware one of your phones’ features is not nearly as good as that of competitors. So you’re wondering whether you should not inform your sales team that they should skip that feature in their sales presentation … and especially the demonstration.
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