Make a thorough at least a large paragraph posting in response to ONE of the prompts below.Do you think people buy products or the “ideas” of the product? In essence, are products ideas? Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality? Will the automobile industry and some of its lead brands be able to recover their quality image after the scandals of deceit in recent months and years? How has digital media changed consumer behavior? What do you believe will be the biggest changes in consumer behavior because of this new way of connecting with customers?

* Introduction - It has been rightly mentioned that Digital media has been a pivotal role to play in…

Answered: Do you think people buy products or the…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

Related questions

Question

Make a thorough at least a large paragraph posting in response to ONE of the prompts below.

Do you think people buy products or the “ideas” of the product? In essence, are products ideas?
Explain how the term quality has been used to differentiate products in the automobile industry in recent years. What are some makes and models of automobiles that come to mind when you hear the terms high quality and poor quality? Will the automobile industry and some of its lead brands be able to recover their quality image after the scandals of deceit in recent months and years?
How has digital media changed consumer behavior? What do you believe will be the biggest changes in consumer behavior because of this new way of connecting with customers?

Expert Solution