Sasha works for Sony. Sony has a new 4K TV with higher resolution than other TVs. Sasha wants to get to the most US adult consumers possible with a non-personal message so customers will be aware of the new Sony TV. She wants to develop and control the message. She should: a. Advertise on the TV show with the highest reach b. Use direct marketing with a 10% off coupon c. Advertise on the TV show with the highest frequency d. Use personal selling in stores like Best Buy to close sales with customers Arm and Hammer makes baking soda. They are the leader in this market. To increase revenue they decided to put baking soda in other products like toothpaste and cat litter. After this their revenue went up. What market leader strategy is this?
Sasha works for Sony. Sony has a new 4K TV with higher resolution than other TVs. Sasha wants to get to the most US adult consumers possible with a non-personal message so customers will be aware of the new Sony TV. She wants to develop and control the message. She should:
a. Advertise on the TV show with the highest reach
b. Use direct marketing with a 10% off coupon
c. Advertise on the TV show with the highest frequency
d. Use personal selling in stores like Best Buy to close sales with customers
Arm and Hammer makes baking soda. They are the leader in this market. To increase revenue they decided to put baking soda in other products like toothpaste and cat litter. After this their revenue went up. What market leader strategy is this?
a. Expand the market
b. Gain share against direct competitors
c. Protect the current market
d. Challenge the competition
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