Extreme Adventurer, an outdoor nature magazine, marketed to potential customers who recently purchased camping equipment and four-wheel drive trucks. At the end of its marketing message pitch, the magazine exclaimed, “Tired of sitting in front of your computer? Explore the exciting outdoor world of nature. Subscribe today!” What does this call to action have the potential to do?   1. It starts the process of having the message relay meaning to its target audience   2. It includes key messaging components to confirm the maganize's organizational alignment   3. It verifies the message to convince the target audience to change its behavior, take action, and subscribe to the magazine.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.