Progressive uses Flo as their spokesperson to communicate their message... "you could save over $475 on car insurance" inprint media throughout the United States. This is an example ofYou could save over$475 on car insurance"Get a quote in about 6 minutessales promotionO advertisingO personal sellingpublic relationsO direct marketing• PreviousNe

Promotion is the method through which customers are made aware about the company's offerings.Also promotion is an important function of marketing mix. The message created for the communication to the target market should be unique an creative enough to entice the customers to buy the product/service of the company. The promotional message can be communicated through various channels like radio,TV,social media,etc. The promotional mix elements includes: Advertising Sales promotion Personal selling Direct marketing Public relations PublicityThe answer cannot be the first option as sales promotions are short term incentives given to customers to persuade them to increase purchase of the product or service,so no spokesperson is used here to communicate a message to the target audience. The answer cannot be the second option because advertising is a form of paid communication which helps in the delivery of promotional message to the public.It creates awareness about the product/service using multiple channels like print media,social media so no particular spokesperson is used to deliver the message. The answer cannot be the third option because personal selling involves salespersons who directly sell the products to the target market through face to face interaction,so here no spokesperson is used to promote a product,instead salespersons directly sell the products to the consumers. The answer is the fourth option because public relations is one of the departments which helps in creating a positive image about the company through various activities.Under this, a spokesperson is hired by the department who represents the company in front of the public and takes effort to deliver the promotional message and promote the offerings of the company in a way that it creates a favorable image about the company. The answer cannot be the fifth option as direct marketing involves directly communicating to the customers about the product/service without involving any third party or media to promote the company's offerings so here also no spokesperson is used to promote the products/services. Hence, the answer is Public relations.

Answered: Progressive uses Flo as their…

Business

Marketing

Progressive uses Flo as their spokesperson to communicate their message... "you could save over $475 on car insurance" in print media throughout the United States. This is an example of

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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