(A) identify and describe the five purposes of a sales presentation? (B) how does buyer calculate cost? Can the cost be reduced by not decreasing the price paid for the product? (C) on way to remember to incorporate a trial close into the sales presentation in SELL sequence. (I) What does each letter in the Word SELL stands for? (Ii) provide two questions a salesperson could use to seek feedback from the prospect within the context of a trial close?
(A) identify and describe the five purposes of a sales presentation? (B) how does buyer calculate cost? Can the cost be reduced by not decreasing the price paid for the product? (C) on way to remember to incorporate a trial close into the sales presentation in SELL sequence. (I) What does each letter in the Word SELL stands for? (Ii) provide two questions a salesperson could use to seek feedback from the prospect within the context of a trial close?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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(A) identify and describe the five purposes of a sales presentation?
(B) how does buyer calculate cost? Can the cost be reduced by not decreasing the price paid for the product?
(C) on way to remember to incorporate a trial close into the sales presentation in SELL sequence.
(I) What does each letter in the Word SELL stands for?
(Ii) provide two questions a salesperson could use to seek feedback from the prospect within the context of a trial close?
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