11 [chocolate] Nicole Byer wants to buy three chocolate fountains for an upcoming Nailed it!assignment. Originally, she planned to purchase them online, however after browsing the webcatalog she felt overwhelmed by all the options and decided to visit a brick-and-mortar candy shop.There, she compares the different models in stock and purchases her favorite.Which of the following is NOT an example of how electronic retailers can add value to make Nicolemore likely to continue shopping on their website?O Creating an Al "super sales associate" to guide consumers through the decision-making process.O Utilizing collaborative filtering to recommend products that may be relevant to each consumer based on theirpreferences.O Allowing consumers to select multiple products to compare side-by-side in terms of the product attributes.O Creating tips, recipes, and other content that gives consumers a better idea of how to utilize products.O Utilizing cross-site scripting (XSS) to track consumers' browsing on the company's website and therebystreamline their navigation process.

Electronic retailers promote their products by creating super sales associates, using collaborative…

Answered: [chocolate] Nicole Byer wants to buy…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Ma1.
Q.1.1.1 The strongest form of data with regard to statistical analysis is: (2) (1) Nominal-scaled data (2) Interval-scaled data (3) Ratio-scaled data (4) Ordinal-scaled data Q.1.1.2 The weight of a bag of potatoes is an example of: (2) (1) Qualitative, discrete data (2) Quantitative, continuous data (3) Qualitative, interval-scaled data (4) Quantitative, discrete data Q.1.1.3 Data obtained from outside an organisation is referred to as: (2) (1) External data (2) Secondary data (3) Primary data (4) Outside data Q.1.1.4 The body temperatures obtained from a sample of 12 hospital patients represent: (2) (1) External data (2) Interval-scaled data (3) Discrete data (4) Qualitative data Q.1.1.5 Data that is recorded for the first time at source is referred to as: (2) (1) General information (2) Relevant data (3) Primary data (4) Preferred statistics Q.1.1.6 Amongst other disadvantages, which type of data may not be problem specific and/or may be out of…
Q17 Interpret the correct definition of “practicable" according to OSHA 1994. I. II. Practical having regard to the severity of the hazard or risk in question. Practical having regard to the state of knowledge about the hazard or risk and any way of removing or mitigating the hazard or risk. Practical having regard to the availability and suitability of ways to remove or mitigate the hazard or risk. Practical having regard to the cost of removing or mitigating the hazard or risk. III. IV. (a) I, II and III. (b) П, II and IV. (c) I, III and IV. (d) I, II, Ш and IV.
15 If two variables were perfectly correlated, what would the coefficient of correlation r equal? Select one: a. -1 b. 0 c. none of the above d. -1 or 1 e. 1
A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
Your company, Drones, INC, must decide on their path forward in regard to new or expanded facilities for drone production. The table below shows the potential profits/losses for each decision alternative in each of 4 market conditions (states of nature). Note that the numbers in red (with a minus sign) are losses. NOTE: I have provided some extra columns and rows for your computations. NOTE THAT THE OBJECTIVE IS TO MAXIMIZE PROFIT. STATES OF NATURE FOR POTENTIAL MARKETS FOR DRONES DECISION EXCELLENT GOOD FAIR POOR ALTERNATIVES OPEN 2 NEW $600,000 $400,000 -$200,000 -$500,000 PLANTS FOR PRODUCTION OPEN 1 NEW $500,000 $200,000 -$100,000 -$300,000 PLANT FOR PRODUCTION EXPAND $150,000 $75,000 $0 -$100,000 CURRENT PLANT DO NOTHING $0 $0 $0 $0 6.
Q.No.4. Find the ranges of values of p and q, which will render the saddle, point for the game.
.B.8 The Lifang Wu Corporation manufactures two models of industrial robots, the Alpha 1 and the Beta 2. The firm employs 5 technicians, working 160 hours each per month, on its assembly line. Management insists that full employment (that is, all 160 hours of time) be maintained for each worker during next month's operations. It requires 20 labor-hours to assemble each Alpha 1 robot and 25 labor- hours to assemble each Beta 2 model. Wu wants to see at least 10 Alpha 1s and at least 15 Beta 2s produced during the production period. Alpha 1s generate a $1,200 profit per unit, and Beta 2s yield $1,800 each. Determine the most profitable number of each model of robot to produce during the coming month. [PX]
Q2 Director of Marketing in a company, reports and records showed a decrease in salesby 10% compared to last year, and a decrease in market share by 5% compared to the total sales of competing companies offering the same goods in the same market. JApply the decision-making model with its sequential logical steps to this case stating the details of each step in a clear form Accurate, scientific and practical, as in ?the ideal case of theoretical decision-making, as well as in reality
Q.2.4 Komla is director at Cyber-Fun Ltd, a company involved in the development ofelectronic gaming devises and software. As the Head of New Business, she tookadvice from company employees who were trained in computerised gamedevelopment and recommended that the company buy a particular game as it hadgreat prospects and offered the customer a unique experience. Six months afterthe launch of the gaming and its device, it was discovered that market impact waslow and the game/device received mediocre reviews. The company lost severalmillions of rand in development and production as consequence of this decision.Should Komla have relied on the expertise of her employees in evaluating thegame’s potential? In what ways is she protected by business judgment defence?Briefly discuss.

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