An advantage to using direct marketing to communicate product information is that the business can Select one: a. customize the messages. b. personalize offers to save money. c. effectively appeal to a mass audience. d. expect most recipients to respond to the message.

An advantage to using direct marketing to communicate product information is that the business can Select one: a. customize the messages. b. personalize offers to save money. c. effectively appeal to a mass audience. d. expect most recipients to respond to the message.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

See similar textbooks

Related questions

Q: When you are presented with raw data, you may have several options for which visual you choose to…

A: option four -Representation of company types because in this case, our primary purpose in using a…

Q: 4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising…

A: When it comes to demonstrating the advantages of a product or service offered by a company,…

Q: When designing in-store signage, retailers often develop yellow signsand shelf tags with bold…

A: A communication process refers to a series of actions or steps taken in order to communicate…

Q: What is the primary focus of e-marketing, as defined in the provided text? a. Forming relationships…

A: E-marketing, also known as digital marketing, refers to the use of electronic media and the internet…

Q: In the customer funnel, which is the least important element for the marketing team a. Purchase b.…

A: In the customer funnel, which is the least important element for the marketing team: c. Advocacy.

Q: Which of the following reflects the concept of "Content Marketing"? O A. Creating a unique…

A: Content Marketing is a form of marketing focused on creating, publishing and distributing content…

Q: Which of the following makes word-of-mouth communication particularly important in service…

A: Word-of-mouth publicity holds importance in those objects such as service as the product cannot be…

Q: If the end goal is to sell a product, doing so effectively with an article, white paper, or e-book…

A: For selling a product different forms of advertising is used to persuade the target segment into…

Q: Sasha works for Sony. Sony has a new 4K TV with higher resolution than other TVs. Sasha wants to get…

A: Since you have asked multiple questions, we will solve the first question for you. If you require…

Q: These are individuals who work inside an organization, selling and promoting the company's products…

A: "Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: communication message is the same as the meaning of the message.

A: This statement is true.

Q: Which of the following is NOT a criterion for a successful market segment? A. Similarity of…

A: Within a wider market, a subgroup of consumers with comparable demands or features is referred to as…

Q: Of those items below, which answer shows the best characteristics for the most affective advertising…

A: The answer is d.

Q: which of the following about positioning is false? a. when product benefits are difficult to…

A: Positioning is a critical marketing strategy that involves creating a distinct and favorable…

Q: Which of the following is a benefit of inbound marketing? Builds trust and thought-leadership in the…

A: Correct option Builds trust and thought-leadership in the brand.Inbound marketing is a strategy that…

Q: An innovator is more likely to rely on information from an impersonal source (such as an article in…

A: AN INNOVATOR IS AN INDIVIDUAL WHO INTRODUCES NEW IDEAS , METHODS , PRODUCTS , OR PROCESSES , OFTEN…

Q: Choosing a Visual for Allied Distribution When you are presented with raw data, you may have…

A: option four -Representation of company types because in this case, our primary purpose in using a…

Q: When users click on a display ad, the landing page should match the ad's: A) Value proposition B)…

A: Display advertising is a popular form of online advertising that involves creating visually…

Q: Coupons are a sales promotion tool best used to attract a. Loyal customers b.…

A: A promotional tool within the kind of a document or electronic graphic that may be saved for a…

Question

An advantage to using direct marketing to communicate product information is that the business can

Select one:

a. customize the messages.

b. personalize offers to save money.

c. effectively appeal to a mass audience.

d. expect most recipients to respond to the message.

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1: Introduction

VIEW

Step 2: Correct option

VIEW

Step 3: Incorrect options

VIEW

Solution

VIEW

Step by step

Solved in 4 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

During the Integrated marketing communication process, If you (as an audience) ever watched a television commercial and tried to figured out at the end of the advertisement message, and wondered what this company was promoting, you may have had trouble _____________ the IMC message. transmitting precoding decoding tracking encoding
Transaction-based sales a.lead to fewer ethical problems than relationship-based sales b.always lead to repeat business c.always lead to long-term commitment d.lead to more ethical problems than relationship-based sales
Please simply answer this easy question posted below
Content marketing is primarily. Owned Earned Paid Both owned and earned media.
Which of the following is NOT one of the FTC's norms for the ethical use of consumer information? O a. Access O b. Consent O c. Notice O d. Retract
One of the major advantages of publicity is that it: a) gives marketers the maximum possible control over the message. b) has greater power as compared to other mediums to stimulate an immediate desire to buy the product. C targets the intended audience more accurately than other promotional tools C) is often viewed bv consumers as more credible than advertising.
State Farm agents asking questions and listening carefully to what the customer is saying typically takes place during which step in the personal selling process? Presentation Pre-Approach Gaining Commitment Social Branding Prospecting
Brenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to A) sales promotions. B) C) public relations. D) price reductions. E) direct marketing.
All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.
Informative advertisements speak to the audience in a straightforward manner. Agencies prepare them extensively for radio commercials, where only verbal communication takes place. * O True O False
10. Visitors who are motivated to buy, but are looking for more information before they make a purchase is called .A. Browsers b. Buyers C. Shoppers D. Simplifiers
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action