An advantage to using direct marketing to communicate product information is that the business can Select one: a. customize the messages. b. personalize offers to save money. c. effectively appeal to a mass audience. d. expect most recipients to respond to the message.

An advantage to using direct marketing to communicate product information is that the business can Select one: a. customize the messages. b. personalize offers to save money. c. effectively appeal to a mass audience. d. expect most recipients to respond to the message.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Question

An advantage to using direct marketing to communicate product information is that the business can

Select one:

a. customize the messages.

b. personalize offers to save money.

c. effectively appeal to a mass audience.

d. expect most recipients to respond to the message.

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