Which of the following is NOT one of the FTC's norms for the ethical use of consumer information? O a. Access O b. Consent O c. Notice. Od. Retract
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- Research hypotheses must be all of the following EXCEPT blank derived from previous research specific free of researchers' values testableWhich of the following is true of usage-rate segmentation? a. Heavy users often change their preferences. b. Categories of products do not vary with the product in user-rate segmentation. c. It groups potential customers on the basis of their personality, motives, and lifestyles. d. It may include former users, potential users, first-time users, light or irregular users, medium users, and heavy users._______ are the costs, in money and time, imposed by a decision to buy elsewhere. Group of answer choices Switching costs Substitute products Entry barriers Loyalty programs
- According to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.In 3–5 sentences, identify what this advertisement is trying to convince the viewer to do and analyze how the author uses images, words, and colors to achieve their purpose.An Internet service provider that wants to influence consumers to immediately switch to its service from its largest competitor would most likely utilize ______ advertising.
- Content marketing is primarily. Owned Earned Paid Both owned and earned media.Pauline is a photographer. She takes photographs for a local advertising agency to use to help its clients create advertising campaigns. Pauline belongs to which advertising group? Multiple Choice encoders suppliers clients creators agenciesIn her Intro to Advertising Strategies seminar, Rebecca, has been asked to analyze a beer ad from the 1970s that ran in print media and on billboards throughout the United States. A primary goal of his task is to identify the interrelated parts of the ad and explain why they have meaning relative to each other and to the whole. Which type of analysis is she undertaking as she focuses on this specific artifact? Rhetorical analysis Rhetorical analysis Literary analysis Literary analysis Critical analysis Critical analysis Process analysis
- USA Today uses____________ to measure consumer responses to Super Bowl ads. A. recall tests B. none of these C. attitude studies D. communication tests E. recognition tests93) A symbol word or name used with to distinguish a product or service from other products or service is: a) A patent b) A trademark c) A copyright d) None of the aboveDefinition #1 "Supervision and control of the information and ideas that are circulated among the people within a society. In modern times, censorship refers to the examination of books, periodicals, plays, films, television and radio programs, news reports, and other communication media for the purpose of altering or suppressing parts thought to be objectionable or offensive." -- Funk & Wagnalls New World Encyclopedia o What's missing from this definition? o Censorship by whom? o Is censorship by private groups and individuals included in this definition?