Most advertisers believe a High levelof fear will be the most effective.O TrueO False Informative advertisements speak tothe audience in a straightforwardmanner. Agencies prepare themextensively for radio commercials,where only verbal communicationtakes place. *O TrueO False

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Business

Management

Most advertisers believe a High level of fear will be the most effective. * O True O False

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

Most advertisers believe a High level
of fear will be the most effective.
O True
O False

Informative advertisements speak to
the audience in a straightforward
manner. Agencies prepare them
extensively for radio commercials,
where only verbal communication
takes place. *
O True
O False

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