Chapter 14 discusses the nature of problem recognition.Imagine you are a marketing manager for Nissan X-Trail4Dogs and designing a marketing strategy to stimulateproblem recognition:a. Would you focus on the actual state or thedesired state? Why?b. Describe a sample advertisement or promotionalcommunication that you might use in a campaignbased on your answer for part a

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Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.