Contemporary Marketing (MindTap Course ...17th EditionLouis E. Boone, David L. Kurtz Publisher: Cengage LearningISBN: 9781305075368
Contemporary Marketing (MindTap Course ...
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Browse All Chapters of This Textbook
Chapter 1 - Marketing: The Art And Science Of Satisfying CustomersChapter 2 - Strategic Planning In Contemporary MarketingChapter 3 - The Marketing Environment, Ethics, And Social ResponsibilityChapter 4 - Social Media: Living In The Connected WorldChapter 5 - E-business: Managing The Customer ExperienceChapter 6 - Consumer BehaviorChapter 7 - Business-to-business (b2b) MarketingChapter 8 - Global MarketingChapter P2 - Understanding Buyers And MarketsChapter 9 - Market Segmentation, Targeting, And Positioning
Chapter 10 - Marketing Research In The Era Of Big DataChapter 11 - Relationship Marketing And Customer Relationship Management (crm)Chapter P3 - Target Market SelectionChapter 12 - Product And Service StrategiesChapter 13 - Developing And Managing Brand And Product CategoriesChapter P4 - Product DecisionsChapter 14 - Marketing Channels And Supply Chain ManagementChapter 15 - Retailers, Wholesalers, And Direct MarketersChapter P5 - Distribution DecisionsChapter 16 - Integrated Marketing Communications, Advertising, And Public RelationsChapter 17 - Personal Selling And Sales PromotionChapter P6 - Promotional DecisionsChapter 18 - Pricing ConceptsChapter 19 - Pricing StrategiesChapter P7 - Pricing Decisions
Book Details
CONTEMPORARY MARKETING, Seventeenth Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, CONTEMPORARY MARKETING, Seventeenth Edition, remains in a class by itself.
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We offer sample solutions for Contemporary Marketing (MindTap Course List) homework problems. See examples below:
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