Defining relationship marketing and the ways it fits into the marketing concept. Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.

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To discuss: Defining relationship marketing and the ways it fits into the marketing concept.

Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.

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