Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1, Problem 7ALR
Summary Introduction

To discuss: The significance of the shift from transaction-based marketing to relationship marketing.

Introduction: Mobile marketing is a digital marketing technique aimed for achieving an intended interest group on their cell phones, tablets or potentially other cell phones, by means of sites, email, text messages and MMS, social media and mobile applications.

Summary Introduction

To discuss: The phase in which the relationship building begin.

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What is relationship marketing? Give two examples of how you have experienced relationship marketing.
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