Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 1, Problem 2CTE
Summary Introduction
To discuss: The ways marketers use interactive and social marketing to convert needs to wants.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
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How can marketers use interactive and social marketing toconvert needs to wants and ultimately build long-termrelationships with customers?
Discuss the statement “Marketers don’t create needs; need preexist marketers.” Can marketing effort change consumers needs? Why or why not? Can they arouse consumer’s needs? If yes, how?
Outline how a effective marketing organization could stimulate consumer problem recognition?
Chapter 1 Solutions
Contemporary Marketing (MindTap Course List)
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