Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
bartleby

Concept explainers

Question
Book Icon
Chapter 1, Problem 8ALR
Summary Introduction

To Discuss: The ways in which social media sites such as T and F changed the marketing communications.

Introduction: Marketing communication can be characterized as the approaches and strategies embraced by the organizations to pass on the messages in a one of a kind and innovative way to their current and forthcoming customers about their contributions of products and services.

Blurred answer
Students have asked these similar questions
How does the social media help in marketing ?
How can social media support offline marketing activities?
How businesses use social media in viral marketing campaigns?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning