Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 1ALR
Summary Introduction
To classify: Whether the given items are consumer product or business product.
Consumer products are those products that are bought by the consumers for their personal use.
Business products are those products that are purchased directly or indirectly for the purpose of production of other goods for resale purpose.
Expert Solution & Answer
Explanation of Solution
Classification of given items under the head consumer product and business product:
Table (1)
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