Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 3CTE
Summary Introduction

To discuss: The way how internet affects the differentiated marketing techniques.

Differentiated marketing are those techniques used to promote the products with marketing mix to satisfy the smaller segments.

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