Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9, Problem 2CTE
Summary Introduction
To select: The one from the following items and explain the market segmentation by income and expenditure to find a targeted market.
Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.
Given products:
- a) Bush garden theme park
- b) Gopro video camera
- c) Healthy choice frozen entrees
- d) Land rover evoque
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