Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 3EE
Summary Introduction
To discuss: Whether marketers are concerned about offending a market segment while trying to reach another.
Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.
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