Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 5ALR
Summary Introduction
To discuss: The usefulness of segmentation for household type and family lifecycle and describe the family of Person X and the characteristics which may help the marketers to sell a smart TV.
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Students have asked these similar questions
What type of segmentation is the primary starting point for most marketers?
w is segmentation by family lifecycle and household typeuseful to marketers? Briefly describe your own family in theseterms, identifying characteristics that might be helpful tomarketers for a firm selling “smart” TVs.
How would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?
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Contemporary Marketing (MindTap Course List)
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