Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 3ALR
Summary Introduction
To discuss: The cohort effect and how Person X classifies his generation.
Cohort effect refers to the tendency of people of a generation who are with common interest and characteristics.
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Contemporary Marketing (MindTap Course List)
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