Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 9, Problem 1CTE
Summary Introduction
To create: A profile of Person X as a part of market segment.
Market segmentation refers to the segregation of market into smaller and relatively into a homogenous group.
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Students have asked these similar questions
The marketing mix of almost
any business will be made up
of the following main
elements: *
Product, Place, Price, Promotion
O Product, Place, Price, Portion
Income, Lifestyle, Location, Age
Income, Lifestyle, Location, Gender
58
II
The following attributes describe which type of segmentation: personality, values, and lifestyle?
Choose one answer.
Demographic
Volume
Psychographic
Volume
Evaluate :
demographic segmentation and Psychographic segmentation
Chapter 9 Solutions
Contemporary Marketing (MindTap Course List)
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- Create a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationshipsarrow_forwardObjective:Create a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationshipsarrow_forwardI just got a job with a new university in Riyadh that offers programs in person and online. The tuition for one semester is 120,000 SAR. Which of the following types of segmentation will I use? Demographic segmentation Income segmentation Psychographic segmentation Geographic segmentationarrow_forward
- Should marketers be concerned about offending onemarket segment when trying to reach another?arrow_forwardb. Discuss the advantages and disadvantages of using demographics as a basis for segmentationarrow_forwardOpera Philadelphia tries to target young people who like to go to concerts. Which segmentation is NOT used to find this target market? Group of answer choices Behavioral Psychographic Geographic Demographicarrow_forward
- Define geodemographic segmentation.arrow_forwardMiliennails are a market segment. O psychological O behavioral O social O product excellence demographicarrow_forwardA buyer who wants a product for use in making other products would be identified as which type of market? Group of answer choices a) Consumer b) Industrial c) Demographic d) Geographicarrow_forward
- Explain the term Demographic segmentation?arrow_forwardwhat is your own defenition of market segmentation.arrow_forward“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” What are your views on the above statement? Discuss in detail.arrow_forward
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