Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 9, Problem 4ALR
Summary Introduction

To classify: The fastest growing ethnic and racial minority groups in Country U and the various things the marketers needs to do to sell their products to these consumers successfully.

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What is the fastest-growing racial/ethnic minority group inthe United States? What types of things do marketers need toknow about this group to sell successfully to these consumers?
4-9. What two challenges must marketers overcome when marketing to Hispanic consumers?
What is ethnic segmentation?
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