Company S has achieved a great success based on the single behavior of the customers. It is challenging for the marketers to know the taste and preference of the customer as their taste and preference will vary depending on the culture, social, and family. The marketers main strategy is to reach women who has authority to purchase and with credit cards. As these consumers are wide users of social media. Social Medias help marketers to know the attitudes and perception of the customer. These companies usually fall under any of these 3 categories such as new business partners, advertising partners, and affiliate partners. To build their relationship with customers company uses Site F pages and their own website. This company has successfully leveraged the worldwide appeal of food. To discuss: The way how Company B may leverage its relationship with food network via social media.

Question

Want to see the full answer?

Answer 1

Question

Chapter P2, Problem 4QCT

Summary Introduction

Case summary:

Company S has achieved a great success based on the single behavior of the customers. It is challenging for the marketers to know the taste and preference of the customer as their taste and preference will vary depending on the culture, social, and family. The marketers main strategy is to reach women who has authority to purchase and with credit cards. As these consumers are wide users of social media.

Social Medias help marketers to know the attitudes and perception of the customer. These companies usually fall under any of these 3 categories such as new business partners, advertising partners, and affiliate partners. To build their relationship with customers company uses Site F pages and their own website. This company has successfully leveraged the worldwide appeal of food.

To discuss: The way how Company B may leverage its relationship with food network via social media.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Choose any one social media platform or site and research the demographics of the users of that platform. what are the gender, age range, and income level of the typical user? Is this changing or expected to change in the near future? Based on that information, brainstorm at least five brands or products targeted at that market segment that could effectively be marketed on that platform.

Would personal income, disposable income, or discretionary income be the of the greatest interest to marketers?

Find a current event that relates to marketing and more specifically one or more of the topics below consumer and business markets business to business markets consumer behavior top brands in our marketplace: B2B and B2C careers in consumer markets market segmentation ISAR typology positioning grid please give an example and explain it in detail. thanks!