Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 15, Problem 1ALR
Summary Introduction
To discuss: The examples of retailers that demonstrate the concept ‘Wheel of retailing’. Also, describe the stages and the current stages.
Wheel retailing refers to the method of offering low prices to the consumers than the charge of current suppliers by the new marketers to move upward.
Expert Solution & Answer
Explanation of Solution
Examples:
Products like cell phones, DVD (Digital Versatile Disk), a computer, and many more came with the lowest price and then they gradually increased.
The stages of wheel retailing are as follows:
- • Entry
- • Growth
- • Maturity
- • Decline
Currently product DVD is in decline stage, computer is in maturity stage, and cell phones are also in maturity stage.
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Chapter 15 Solutions
Contemporary Marketing (MindTap Course List)
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