Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 2CTE
Summary Introduction
To discuss: Whether the mark down experiment is the test of pricing strategy and what makes the retailers to offer the deep discounts.
Mark down refers to the amount, which the retailer decreases from the original price of a product.
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