Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 15, Problem 2C
Summary Introduction

Case summary:

Retailer C is the 3rd largest retailer in Country U. It is playing the catch up online and it has some benefits and also missed some of the opportunities. Customers of Retailer C are not aware of the available products, offers, and recent discounts.

It needs to improve the technical process of the search engine optimization.

It needs to be friendlier and some says that it is leaving many sales opportunities in the table.

Characters in the case:

  • • Retailer C

To discuss: The priority Retailer W used to expand its business on online in abroad and whether it is important than the business in existing e-commerce operation in County NA.

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