Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 15, Problem 8ALR
Summary Introduction

To discuss: Distinguish between direct response retailing and direct selling with examples.

The sales of merchandise to the ultimate consumers or customers are termed as retailing.

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