Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 8ALR
Summary Introduction
To discuss: Distinguish between direct response retailing and direct selling with examples.
The sales of merchandise to the ultimate consumers or customers are termed as retailing.
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Contemporary Marketing (MindTap Course List)
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