Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 15, Problem 9ALR
Summary Introduction
To discuss: The ways in which the internet changes the direct response retailing.
The sales of merchandise to the ultimate consumers or customers are termed as retailing.
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In online retailing, how are the marketers response to the issues in developing their marketing strategy?
What does Retailing include?
Explain your understanding on e retailing and what are the implication for e-retail marketing strategy.
Chapter 15 Solutions
Contemporary Marketing (MindTap Course List)
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