Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 9ALR
Summary Introduction
To discuss: The ways in which the internet changes the direct response retailing.
The sales of merchandise to the ultimate consumers or customers are termed as retailing.
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Contemporary Marketing (MindTap Course List)
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