Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 3CTE
Summary Introduction
To discuss: The changes that the retailers of vanishing business do to reinvent their business.
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There is little doubt that recent e-commerce growth has driven significant disruption in the retail sector. In most cases, this disruption is blamed for financial losses and brick-and-mortar closures across the industry. However, little attention is paid to the benefits e-commerce provides retailers, including brick-and-mortar brands.
discuss the extent to which you agree/disagree with this statement, offering at least 3 reasons.
Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?
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Contemporary Marketing (MindTap Course List)
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