Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 15, Problem 3ALR
Summary Introduction
To discuss: The importance of retailers’ location to the strategy.
The sales of merchandise to the ultimate consumers or customers are termed as retailers.
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Chapter 15 Solutions
Contemporary Marketing (MindTap Course List)
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