Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15, Problem 2ALR
Summary Introduction

To discuss: The ways in which the retailers identify the target markets and the strategies to reach the market.

Target market refers to the segment of consumers who are most likely to buy particular products.

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