Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter P5, Problem 1QCT
Summary Introduction
Case summary:
F Network is a branded network which produces and creates the concepts, interactive, scripts, and details of programming. It is the branded network which is owned by S Networks interactive.
Here, the participation of social media is more. Social media makes the people to reach the food and also makes the food to reach the people. Once people switch off their TVs they can connect the company through mobile phones. The marketers need to know to segment different kinds of consumers and group the people for the best
People are more connected because of the networks cooking recipes and tips. People trust F Network and it achieves great success.
To discuss: The benefits of dual distribution strategy.
Expert Solution & Answer
Explanation of Solution
The benefits of dual distribution strategy are as follows:
The benefits are that F Network sells various types of products, which include tangible goods and contents.
It covers more consumers and viewers.
The cost effectiveness of F Network marketing efforts increases through the
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Chapter P5 Solutions
Contemporary Marketing (MindTap Course List)
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