Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter P5, Problem 2QCT
Summary Introduction
Case summary:
F network is a branded network which produces and creates the concepts, interactive, scripts, and details of programming. It is the branded network which is owned by S networks interactive.
Here, the participation of social media is more. Social media makes the people to reach the food and also makes the food to reach the people. Once people switch off their TVs they can connect the company through mobile phones. The marketers need to know to segment different kinds of consumers and group the people for the best
People are more connected because of the networks cooking recipes and tips. People trust F network and it achieves great success.
To discuss: The channel conflicts among F network and S network.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps).
**what are the Raw Materials and Human Rights Concerns in the Apple Company
Chapter P5 Solutions
Contemporary Marketing (MindTap Course List)
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