| Task Description: One of the most important questions faced by business leaders in the strategic marketing process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy depends on several factors, both internal and external. Tasks: Answer the following essay questions: 1. What are the advantages of being a pioneer and follower company? Provide examples of successful pioneer and follower companies. 2. What product life cycle strategies do successful pioneer and follower companies implement to increase growth and maintain a strong competitive advantage? Provide examples of companies to support statements made. Follow instruction: 1. Word: within 2500 word, not bellow 2400. 2. Give table, charts, diagrams, graphs and images should be properly cited and properly named. Give 7-10 references, from a variety of credible literature sources informed by the latest research. 3. The reference should be properly cited in text and listed according to the In text citation, this type: example: (Smith, 2016, p. 5) Reference list, example: Smith, E. (2016) How to improve your research project. 2nd edn. Plymouth: Kiln Press. 4. Generic assessment criteria: engagement with literature skills, knowledge and understanding skills, cognitive and intellectual skills, practical application skills, transferable skills for life and professional practice
| Task Description: One of the most important questions faced by business leaders in the strategic marketing process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy depends on several factors, both internal and external. Tasks: Answer the following essay questions: 1. What are the advantages of being a pioneer and follower company? Provide examples of successful pioneer and follower companies. 2. What product life cycle strategies do successful pioneer and follower companies implement to increase growth and maintain a strong competitive advantage? Provide examples of companies to support statements made. Follow instruction: 1. Word: within 2500 word, not bellow 2400. 2. Give table, charts, diagrams, graphs and images should be properly cited and properly named. Give 7-10 references, from a variety of credible literature sources informed by the latest research. 3. The reference should be properly cited in text and listed according to the In text citation, this type: example: (Smith, 2016, p. 5) Reference list, example: Smith, E. (2016) How to improve your research project. 2nd edn. Plymouth: Kiln Press. 4. Generic assessment criteria: engagement with literature skills, knowledge and understanding skills, cognitive and intellectual skills, practical application skills, transferable skills for life and professional practice
Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
Problem 10EE
Related questions
Question
Transcribed Image Text:|
Task Description:
One of the most important questions faced by business leaders in the strategic marketing process is a
choice of timing to launch new product/technologies and enter new markets. There are two options: to
be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy
depends on several factors, both internal and external.
Tasks: Answer the following essay questions:
1. What are the advantages of being a pioneer and follower company? Provide examples of
successful pioneer and follower companies.
2. What product life cycle strategies do successful pioneer and follower companies implement to
increase growth and maintain a strong competitive advantage? Provide examples of companies
to support statements made.
Follow instruction:
1. Word: within 2500 word, not bellow 2400.
2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.
Give 7-10 references, from a variety of credible literature sources informed by the latest research.
3. The reference should be properly cited in text and listed according to the
In text citation, this type: example: (Smith, 2016, p. 5)
Reference list, example: Smith, E. (2016) How to improve your research project. 2nd edn. Plymouth:
Kiln Press.
4. Generic assessment criteria: engagement with literature skills, knowledge and understanding
skills, cognitive and intellectual skills, practical application skills, transferable skills for life and
professional practice
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